Full Tilt

A vibrant brand refresh for Seattle’s neighborhood punk rock ice cream shop, arcade, and music spot.

Challenge

Founded in the spirit of Seattle’s punk rock scene, Full Tilt is more than just ice cream; it’s a neighborhood destination for everything from live music and beer to arcade games and local art. As their business expanded, Full Tilt needed a brand refresh that kept the edgy, unconventional voice their long-time customers love, but provided a consistent platform from which to launch their growing range of entertainment offerings.

Solution

This brand refresh captures the vibrancy and authenticity at the heart of Full Tilt through the use of vivid colors inspired by its memorable decor. The logo conveys the hand-touched feel of punk rock flyers while remaining clear and balanced at any size. Imperfect illustrations, rough textures, and warped patterns inspired by the drip of melting ice cream communicate the brand’s unconventional and unpretentious character.

Student work