Motion Graphics, UX Design, Voice Design, Market Research, Script Writing, Storyboarding
After Effects, Illustrator
Language learning is increasingly important for success in the modern economy, yet many middle and high school students don’t have opportunities to practice speaking outside the classroom, causing them to struggle with conversation and retention. Yak!’s voice-activated artificial intelligence provides a unique opportunity for students to practice using language naturally, but the app needed a platform that engages as well as informs.
Through its bright, playful brand, delightful animation, gamified rewards system, and cutting-edge features such as real-time conversation and pronunciation correction, Yak! gives students the tools to succeed alongside the motivation to do so. This stakeholder-facing video highlights the utility and delight Yak! could bring to the primary and secondary education market.