{"id":592,"date":"2017-02-01T04:52:10","date_gmt":"2017-02-01T04:52:10","guid":{"rendered":"http:\/\/jennisands.com\/home\/?post_type=portfolio&#038;p=592"},"modified":"2020-11-13T21:30:44","modified_gmt":"2020-11-13T21:30:44","slug":"yak","status":"publish","type":"portfolio","link":"https:\/\/jennisands.com\/index.php\/portfolio\/yak\/","title":{"rendered":"Yak!"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1497471363723{background-image: url(http:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-Hero-web.jpg?id=696) !important;background-position: center;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_id=&#8221;top-parallax&#8221;][vc_column thb_color=&#8221;thb-light-column&#8221; enable_parallax=&#8221;true&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;bottom-parallax&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; animation=&#8221;animation fade-in&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\">Yak!<\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\">The language buddy that talks back. This voice-activated AI uses cutting-edge technology and gamification to motivate middle and high school students to learn foreign languages.<\/h5>\n[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation fade-in&#8221;]\t<div id=\"thb-image-6a4ad5a7964c5\" class=\"caption-style1 animation fade-in alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"911\" height=\"1080\" src=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-home.jpg\" class=\"thb_image   attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"Yak-home\" srcset=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-home.jpg 911w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-home-253x300.jpg 253w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-home-768x910.jpg 768w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-home-864x1024.jpg 864w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-home-900x1067.jpg 900w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation fade-in&#8221;]\t\t\t<div class=\"portfolio-attributes\n\t\tstyle2\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Roles<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tMotion Graphics, UX Design, Voice Design, Market Research, Script Writing, Storyboarding\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Collaborators<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.vaughnmeldrum.com\/\">Vaughn Meldrum<\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Tools<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tAfter Effects, Illustrator\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Timeframe<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t6 Weeks\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;25px&#8221;][vc_column_text]\n<h4>Challenge<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;7px&#8221;][vc_column_text]Language learning is increasingly important for success in the modern economy, yet many middle and high school students don&#8217;t have opportunities to practice speaking outside the classroom, causing them to struggle with conversation and retention. Yak!&#8217;s voice-activated artificial intelligence provides a unique opportunity for students to practice using language naturally, but the app needed a platform that engages as well as informs.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]\n<h4>Solution<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;7px&#8221;][vc_column_text]Through its bright, playful brand, delightful animation, gamified rewards system, and cutting-edge features such as real-time conversation and pronunciation correction, Yak! gives students the tools to succeed alongside the motivation to do so. This stakeholder-facing video highlights the utility and delight Yak! could bring to the primary and secondary education market.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]\n<p style=\"text-align: right; opacity: 0.8; text-size: 10px;\"><em>Student work<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]\n<h2>Personas<\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-image-6a4ad5a7969c4\" class=\"caption-style1 animation fade-in center   thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"700\" height=\"700\" src=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-madison.png\" class=\"thb_image   attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"yak-persona-madison\" srcset=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-madison.png 700w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-madison-150x150.png 150w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-madison-300x300.png 300w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-madison-180x180.png 180w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-madison-600x600.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_column_text]\n<h4>Madison<\/h4>\n<p><em>16 years old<br \/>\nHigh School Student<br \/>\nOn the Debate Team<br \/>\nStudies Mandarin<\/em><\/p>\n<p>Madison has been studying Mandarin since Middle School and she loves it, but she wants something more challenging than a textbook to help her push her language skills to the next level.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-image-6a4ad5a796d03\" class=\"caption-style1 animation fade-in center   thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"700\" height=\"700\" src=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-emily.png\" class=\"thb_image   attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"yak-persona-emily\" srcset=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-emily.png 700w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-emily-150x150.png 150w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-emily-300x300.png 300w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-emily-180x180.png 180w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-emily-600x600.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_column_text]\n<h4>Emily<\/h4>\n<p><em>12 years old<br \/>\nMiddle School Student<br \/>\nPlays Hearthstone<br \/>\nStudies French<\/em><\/p>\n<p>Emily just started learning French, and so far she\u2019s just not that into it. She\u2019s following along okay in the classroom, but she gets bored doing her homework and isn\u2019t practicing as much as her teachers would like her to.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-image-6a4ad5a79703d\" class=\"caption-style1 animation fade-in center   thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"700\" height=\"700\" src=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-blake.png\" class=\"thb_image   attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"yak-persona-blake\" srcset=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-blake.png 700w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-blake-150x150.png 150w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-blake-300x300.png 300w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-blake-180x180.png 180w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-persona-blake-600x600.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_column_text]\n<h4>Blake<\/h4>\n<p><em>17 years old<br \/>\nHigh School Student<br \/>\nRuns Track<br \/>\nStudies Spanish<\/em><\/p>\n<p>Blake started studying Spanish in High School and doesn\u2019t enjoy it very much. He is often too nervous to practice in class where others can hear him, which causes him to often fall behind in lessons, homework, and overall retention. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]\n<h2>Visual Style<\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]\t<div id=\"thb-image-6a4ad5a797383\" class=\"caption-style1 animation fade-in alignleft   thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"1440\" height=\"810\" src=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-branding-vaughn-meldrum.png\" class=\"thb_image   attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"yak-branding-vaughn-meldrum\" srcset=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-branding-vaughn-meldrum.png 1440w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-branding-vaughn-meldrum-300x169.png 300w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-branding-vaughn-meldrum-768x432.png 768w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-branding-vaughn-meldrum-1024x576.png 1024w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/yak-branding-vaughn-meldrum-900x506.png 900w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;]\t<div id=\"thb-image-6a4ad5a797741\" class=\"caption-style1 animation fade-in center full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"1920\" height=\"1024\" src=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-screens.jpg\" class=\"thb_image   attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"Yak-screens\" srcset=\"https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-screens.jpg 1920w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-screens-300x160.jpg 300w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-screens-768x410.jpg 768w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-screens-1024x546.jpg 1024w, https:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-screens-900x480.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h2>Stakeholder Video<\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=dzO1yEvvXLM&#8221; css_animation=&#8221;fadeIn&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1497471363723{background-image: url(http:\/\/jennisands.com\/home\/wp-content\/uploads\/2017\/06\/Yak-Hero-web.jpg?id=696) !important;background-position: center;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_id=&#8221;top-parallax&#8221;][vc_column thb_color=&#8221;thb-light-column&#8221; enable_parallax=&#8221;true&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;bottom-parallax&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; animation=&#8221;animation fade-in&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] Yak! [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text] The language buddy that talks back. This voice-activated AI uses cutting-edge technology and gamification to motivate middle and high school students to learn foreign languages. [\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation&hellip;<\/p>\n","protected":false},"featured_media":689,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/portfolio\/592"}],"collection":[{"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/comments?post=592"}],"version-history":[{"count":1,"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/portfolio\/592\/revisions"}],"predecessor-version":[{"id":688,"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/portfolio\/592\/revisions\/688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/media\/689"}],"wp:attachment":[{"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/media?parent=592"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jennisands.com\/index.php\/wp-json\/wp\/v2\/tags?post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}